A classic Northern New Jersey colonial home at golden hour, framed by mature trees on a quiet residential street

Selling your home
deserves the best

Positioned with precision. Marketed with distinction.
Negotiated with expertise to protect your equity
and achieve the strongest possible result.

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The Difference

I sell the lifestyle, not just the listing

Backyard on a July evening. The drive to school on a Tuesday. When buyers can picture the life, they stop negotiating and start committing.

How I Sell

Beyond the listing.
A full marketing strategy

Your home is positioned, promoted, and negotiated with intention from day one.

Targeted Exposure
  • A custom landing page built for your home
  • Paid Google and AI-search (ChatGPT) ads
  • Facebook and Instagram campaigns
  • Email blast to 8,000+ active buyers
  • GSMLS, NJMLS, Zillow, Realtor.com, Homes.com and others
Property Presentation
  • Full-service listing prep
  • Professional staging
  • Professional photography
  • Floor plans and in-home brochures
  • Yard signage
Visual Presentation
  • Cinematic walkthrough video
  • Open houses, promoted and hosted
  • Lifestyle-led storytelling that sells the home
Network and Negotiation
  • 800+ Sotheby’s NJ agents
  • Global Sotheby’s reach
  • Buyer qualification
  • Multilingual negotiation
Bottom line
Local expertise Elevated marketing Global reach
What Moves Your Sale

Price. Marketing. Negotiating

I guide you through it all.

01

Price it right

Six months of comps, plus a walk-through of your actual home. You get the honest number on day one, and a price strategy that meets your expectations. The right price brings better offers, faster.

02

Put it everywhere

A custom landing page anchors paid Google and Meta ads, with email outreach to 8,000+ active buyers, visibility to 800+ Prominent Properties Sotheby’s agents on day one, and syndication across the Sotheby’s network worldwide.

03

Negotiate it home

The offer is not the finish line. Inspection gaps, appraisal challenges, repair credits. I stay in the deal until the keys change hands.

Free, no obligation

What’s your home worth right now?

Real comps, not a Zestimate. I’ll send the comp set, a suggested list price, and what the market is doing on your block.

Get my home value →
From Clients

What clients say

5-star Google reviews from clients and referral partners across Northern New Jersey.

Before We Talk

Questions sellers ask first

How do you decide my listing price?+
I run the comps for the last 6 months in your immediate area, walk your home in person to factor in condition and finishes, and tell you the truth about what the market will pay. Sotheby's tools give me access to broader regional comparables when needed. I won't pitch a high number to win the listing. Agents who do that almost always cut the price 30 days later. The right price gets the right offer faster.
What's the agent commission, and what does it cover?+
My professional fee is 4.5%, and it covers everything from the first walkthrough to the closing table: full listing preparation, staging coordination, professional photography, a cinematic walkthrough video, a custom property landing page, paid digital ads on Google and Meta, AI search ads, an email blast to 8,000+ active buyers, a listing push to 800+ in-house Sotheby's agents, MLS syndication across Realtor.com, Zillow and Homes.com, all showings, negotiation, inspection coordination, and closing representation. In today's market I recommend offering 2% to the buyer's agent who produces a ready, willing and able buyer, which leaves 2.5% as my listing fee. That split keeps your home accessible to every buyer's agent in the market. We'll talk through both sides on our first call. No surprises.
Do I need to make repairs before listing?+
Sometimes yes, sometimes no. I'll walk through your home and tell you what actually moves the needle on offer price (kitchen and bath cosmetics, paint, curb appeal usually do; over-improving rarely does). I have vetted local contractors for the work that's worth doing. We'll be honest about what's worth investing in vs what to disclose and let buyers price.
How long does it take to sell a home in northern NJ right now?+
Median days on market for the six towns I cover (Bloomingdale, Butler, Kinnelon, Montville, Wayne, Clifton) is currently between 25-50 days, depending on town and price band. Listing-to-close is typically 60-75 days from going live to keys exchanged. I'll give you a town-specific number when we talk.
What does Sotheby's marketing actually do beyond MLS?+
Sotheby's International Realty has 1,000+ offices in 80+ countries. Your listing gets featured on sothebysrealty.com, promoted to the Sotheby's regional network across New Jersey (800+ in-house agents with active buyers), and distributed internationally for buyers who may not be local. That sits on top of the marketing I run independently. Every listing gets a custom property landing page built just for that home, and I use it as the destination for paid campaigns on Google Ads and AI search platforms like ChatGPT, so your home shows up when buyers are actively searching or asking AI assistants for listings in your area. Add Meta ads, a direct email blast to 8,000+ contacts, and a cinematic walkthrough video that travels across every platform. Most agents put your home on MLS and call it marketing. This is what actual marketing looks like.
Can I list with you while I'm still living in the home?+
Yes, most sellers do. We coordinate showings around your schedule, use lockbox access only when you approve it, and stage the home with what you have unless you want to invest in additional staging. I'll handle scheduling, agent coordination, and feedback collection so your day-to-day isn't disrupted.
Ready to talk?

Tell me what perfect looks like

30 minutes, no commitment. Tell me your timeline, your number, and what a great outcome looks like. That is where we start.

Get my free home valuation →
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